Customer Base: Wholesale businesses sell products in bulk to other businesses, while retail businesses sell products directly to consumers. Wholesale customers are typically businesses that purchase products to sell to their customers, while retail customers are individuals who buy products for personal use.

Pricing: Wholesale pricing is lower than retail pricing, as wholesale businesses sell products in bulk to other businesses, who then sell them to consumers at a markup. Retail pricing is higher because retailers sell products directly to consumers at a markup.

Minimum Order Quantities: Wholesale businesses typically require minimum order quantities, as they sell products in bulk. Retail businesses do not require minimum order quantities, as they sell products individually.

Supply Chain: Wholesale businesses are typically closer to the manufacturer and operate further up the supply chain. They often purchase products directly from the manufacturer and sell them to distributors or retailers. Retail businesses are closer to the end of the supply chain and purchase products from wholesalers or distributors.

Marketing: Wholesale businesses focus on building relationships with their customers, as they typically have fewer customers but larger orders. Retail businesses focus on attracting as many customers as possible and building brand recognition through marketing campaigns.

Distribution: Wholesale businesses use a more limited distribution network, selling products to a smaller number of customers who then sell them to consumers. Retail businesses use a broader distribution network, selling products directly to consumers through their own stores or online marketplaces.